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Rich's Inc. was founded on May 28, 1867 as M. Rich Dry Goods by 20-year-old Morris Rich with only $500 in capital. The first store was located on the Peachtree end of the Whitehall Street viaduct. Within the first year of operation the store generated at total sales volume of $5,000. This successful beginning allowed the store to continuously move to larger quarters over the next several years finally settling at 54-56 Whitehall Street in 1882. The store would remain at this location for the next 42 years. In 1907, Rich's expanded the quarters on Whitehall Street into what the Atlanta Journal called "a paradise for shoppers." At this time, Rich's boasted five floors, an annex and two ells. Sales volume was now a million dollars annually. In 1924, 57 years after the store's founding Rich's moved to a new $1,500,000 building on Broad and Alabama with 180,000 sqare feet of floor space. This was over 100 times the size of the original store. The late 50's and early 60's brought sweeping changes in the shopping habits of Americans. Rich's welcomed the development as an opportunity for further expansion, and added suburban stores in Lenox Square, Belvedere, Cobb County, North Dekalb and Greenbriar shopping centers. In 1961, Richard H. Rich became chairman of the board and Harold Brockey became president. Under his leadership, Rich's annual sales volume climbed to $148,000,000. In 1976, Rich's Inc. merged with Federated Department Stores, Inc. Rich's Inc. Records, 1900-1986, consists of annual reports and financial records. The comparative sales figures are of special interest and are indicative of the growth and development of this Atlanta and southern landmark. Arranged in alphabetical order by subject and chronologically within each folder. Finding aid available in library.

Mss 114

Rich's Inc. Records - Atlanta, Georgia

9 Related Subjects

Department Stores
General Stores; Dime Stores; Dry Goods

Brockey, Harold, 1909-1991

Rich, Emanuel (1849 - 1897)

Rich, Morris (1847 - 1928)

Rich, Richard H., 1901-1975

Rich, Walter H., 1880-1947

Rich's, Inc. (Atlanta, Ga.)
Department Stores

Rich, Daniel (1844 - 1920)

Neely, Frank H., 1884-1979

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